Time to get even more specific with the product meta description. The more it does, the higher it’ll be in search rankings, and the more customers will find it. That title is a combination of different long-tail keywords that will make sure that it pops up in more search results for more people. It can also make people believe subconsciously that the product is indeed high-quality and built for durability. You need to get way more specific than that.Ī better SEO-friendly title would be “Bi-Fold Brown Leather Wallet for Men – High-Quality, Built for Durability by Brand X.” It says all four things from the previous example, but also two more specific things-it’s brown and has a bi-fold design. Not only is it generic, but it only says four general things about it-it’s a wallet, it’s made of leather, it’s for men, and it’s from Brand X. You can title it “Men’s Leather Wallet by Brand X,” and that would actually be a pretty bad title. That would bring in more potential customers.įor example, let’s say you’re selling a leather wallet for men. Writing SEO-friendly product titles is all about combining both the specific description of the product and general descriptions of that product type, including the things that would make up its unique selling proposition. It’s what most people first see when they search for products, so you will want to make sure that it tells the reader what it is at a glance and be more likely to get picked up by search engines. Write Product SEO TitlesĪ big part of SEO is the title of the page. AIOSEO is recommended for online stores, so you should have it installed. It adds SEO sitemaps and is better designed for ecommerce, letting you set up proper SEO fields for product pages. There’s the All-in-One SEO plugin, which is like a more comprehensive version of Yoast SEO. Since WooCommerce is a WordPress plugin, you’ll have to do WordPress SEO first to set the foundation for the SEO of your WooCommerce online store. There’s a process to product page SEO for WooCommerce, and it’s as follows. It’s never a “set it and forget it” thing since the online store is bound to change over time, and so should the SEO. You put it up, maintain it, and improve it whenever possible. SEO in WooCommerce is an ongoing process. That also lets you know what needs to be done for SEO. You’re responsible for optimizing all that content, so you learn what goes into it. Upon first starting a WooCommerce online store, you have to add your theme and the contents like products, descriptions, images, and so on. However, if left on its own, it doesn’t maximize that SEO, so it still needs some care in order to have your WooCommerce site be as visible on search results as possible. Is WooCommerce SEO-Friendly?īeing a WordPress plugin, WooCommerce is meant to be SEO-friendly right out of the box. Let’s take a look at how we can improve and maintain the SEO of your WooCommerce site. It’s one of the things that make ecommerce so great, and it’s one of the aspects of ecommerce you should clearly understand since it directly impacts sales. Product page SEO is like standing on every street corner in the real world to advertise your products, but not as ridiculous. Online stores live and die by their search engine optimization, so keeping it up is a big part of running an ecommerce business. Improving your SEO for your WooCommerce site is mostly about making sure your product pages are well-designed and full of crucial information.
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